Study Identifies Floral Purchasing Barriers

The FMRF is now conducting a study to provide new data about the barriers to and motivations for purchasing flowers. The study focuses on consumers who have not purchased fresh flowers in the past 12 months and will provide insight about what could capture new customers. “As a result of this study, we expect industry... Continue Reading →

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The Best Selling Mother’s Day Flowers

Many people chose to send or give their mothers flowers on Mother's Day. Even children in day care and preschool often come home with little seedlings they have planted in honor of their mother for the special day. Mixed bouquets often are popular Mother's Day flowers, offering a splash of different colors and a variety... Continue Reading →

Mother’s Day Craft

Mother's Day is one of the biggest Holiday in flower industry and flowers consider being number one present. For many flower shops, it’s time to meet their old and dedicated customers, but also it’s a time where you can attract new clients and turn them into your regular customers. At this cherish Holiday, you can... Continue Reading →

Michael Bruce

Michael Bruce located in Collingswood, NJ is the customer of the month for Pennock Floral Tri-State. We had the pleasure of speaking with owner, Michael Bruce, and we thrilled to hear the stories he shared with us, from landing his first account to his view on the “perfect” wedding. We also touched based on essential... Continue Reading →

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