Study Identifies Floral Purchasing Barriers

The FMRF is now conducting a study to provide new data about the barriers to and motivations for purchasing flowers. The study focuses on consumers who have not purchased fresh flowers in the past 12 months and will provide insight about what could capture new customers. “As a result of this study, we expect industry... Continue Reading →

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Rose Production

It’s February, the hottest month in the flower industry. As florists, decorators, and even a wholesale house it is important to stay current with our farms, in regards to production, grading standards, and quality assurance. Equiflor, one of five leading independent fresh flower growers and importers to North America has shared some of their company’s... Continue Reading →

Florists Upbeat On Future Prospects For Their Business

Retail florists that have weathered and survived the U.S. economic recession are surprisingly upbeat on their future prospects for the florist business.   In a 2011 survey, fifty-five percent of florist shops in the U.S. described their future prospects as “Good” or “Excellent”, a little more than one-third described their prospects as “Fair”, and only 9%... Continue Reading →

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