It’s time to stop and smell the flowers

Smell is one of five Human Sense Organs that gives us ability to enjoy different fragrances around us. Smell is more sophisticated than any other sense as scent receptors in the nose connect directly to the section of the brain responsible for memory and emotion. So powerful, in fact, the nose is believed to affect... Continue Reading →

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Easter Plants

Plants are one of the most popular gifts for Easter and spring holidays. There is a large variety of house plants available to us, in addition to the spring plants such as Hyacinths, Tulips, Daffodils, hydrangea,   and mums are so incredible and they all available now. This plants have fresh fragrance of spring, beautiful blooms... Continue Reading →

Rose Production

It’s February, the hottest month in the flower industry. As florists, decorators, and even a wholesale house it is important to stay current with our farms, in regards to production, grading standards, and quality assurance. Equiflor, one of five leading independent fresh flower growers and importers to North America has shared some of their company’s... Continue Reading →

Cold Water vs. Warm Water

{source} There still is not  much clear about the impact of the water temperature on the longevity of flowers.  Some florists vow on cold water, others on lukewarm or even warm water. In general: the colder, the better. Florists differ in their opinion about the “right” water temperature for their cut flowers. Many prefer lukewarm... Continue Reading →

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