Emerald

        Emerald color became the color of the year for all fashion industry. Flower industry always goes along with the fashion. Emerald is a color that is a shade of green. It is light and bright, with a faint bluish cast. The name comes from the color of the gemstone emerald.  Emerhald... Continue Reading →

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Study Identifies Floral Purchasing Barriers

The FMRF is now conducting a study to provide new data about the barriers to and motivations for purchasing flowers. The study focuses on consumers who have not purchased fresh flowers in the past 12 months and will provide insight about what could capture new customers. “As a result of this study, we expect industry... Continue Reading →

Rosa Flora Limited

Alaina Riehs, from Pennock Floral Tri-State, recently visited our Canadian Vendor Rosa Flora Limited. Rosa Flora Limited is a member of Flowers Canada, the International Cut Flower Growers Association, the Society of American Florists, and the Wholesale Florist & Florist Supplier Association. These organizations assist in profitability, knowledge sharing, research and promotion. Rosa Flora Limited... Continue Reading →

DipIt Tutorial

There are multiple products in the market used in the coloring of flowers.  Absorbit and DipIt are the most convenient methods for coloring large amounts of fresh cut flowers. ABSORBIT - A systemic floral dye. Absorbit color flowers through the stem to the blossom: coloring from the inside out. DIPIT - A dip and rinse... Continue Reading →

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