Rose Production

It’s February, the hottest month in the flower industry. As florists, decorators, and even a wholesale house it is important to stay current with our farms, in regards to production, grading standards, and quality assurance. Equiflor, one of five leading independent fresh flower growers and importers to North America has shared some of their company’s...

Cold Water vs. Warm Water

{source} There still is not  much clear about the impact of the water temperature on the longevity of flowers.  Some florists vow on cold water, others on lukewarm or even warm water. In general: the colder, the better. Florists differ in their opinion about the “right” water temperature for their cut flowers. Many prefer lukewarm...