The Victorian Era 1837-1901

In British history, the Victorian era was the Period of Queen Victoria’s reign which began in 1837 until her death in January 1901.

This era was widely recognized as a long period of peace, prosperity, and national self confidence for Britain
The Victorian age was characterized by rapid change and developments in nearly every sphere, from advances in medicine, and changes in population growth.

This era was widely recognized as being the romantic era, especially in the world of flowers.

The language of flowers!

The meaning and language of flowers become increasingly popular. Throughout this time frame Victorian women especially picked up this silent language that allowed them to communicate feelings and meanings that the strict propriety of the times would not allow.

In 1884 a whole book was published on the subject entitled the language of flowers. Many have been published since with many different meanings for each flower now existing.

Small nosegays were often carried by Victorian ladies, made up of both flowers and scented herbs, along with secret messages the herbs helped to hide the smell often associated with poor hygiene.

A Tussie-Mussie

Tussie-Mussies (nosegays)

The Tussie-Mussie  was  used primarily during the Victorian Era and considered art forms as each one was unique. The vase or cone could be made from pewter, cobalt glass, silver, gold, porcelain, plastic and even beaded. Tussie-Mussies were small handheld fragrant bouquets often wrapped in lace doilies. Most often, they were a combination of fragrant herbs; each had its own meaning and a single central flower. Great care was taken to combine the selection in such a way that its meaning was accurately expressed. Tussie-Mussies were also known as nosegays.
Victorian Era Flowers

Although still limited some typical flowers of the era included, asters, anemone, broom, campanula, carnations, clover, daffodil, daisy, fern, jasmine, honeysuckle, lilac, lily of the valley, calla lily, marigold, myrtle, roses, sweet pea, sweet William, wheat, willow, delphinium, and some early varieties of stock.

Of course many of these we use today, especially in the recent years where the trend has been to recreate the look of the flowers used in this beautiful era.


Stay Inspired

 Are you looking for some inspiration for a specific era? Look for a flower painter who lived at that time! For example Paul de Longpré (1855–1911), a French flower painter, represents Victorian Era. Click here to see his paintings.

 You could also check our Pinterest Board “Victorian Vintage Flowers” for inspiration.


Allium is the Latin name for garlic or onion, including ornamental varieties.

Allium Bullit Purple

Allium Bullit Purple

Colors:  Lavender, purple, white, pink, yellow and green
Vase Life: 6- 10 days. Alliums are suitable for drying
Availability: Summer and Fall
Average Stem Length: 60-100 cm (23-39  inch)

The allium’s distinct shape makes for striking and unusual flower arrangements.
Allium PinterestCheck out our Pinterest Board “Allium”  for inspiration

Care and handling tips for Allium

  • During shipping the dense spherical flower heads often become, flattened. The roundness can be restored to the shape of the flower head by rolling each stem back and forth gently between the palms of your hands.
  • Remember that all cut flowers need to be rehydrated whenever they have been removed from their source of water for any period of time.






Pantone Color report 2013




Emerald color became the color of the year for all fashion industry. Flower industry always goes along with the fashion.

Emerald is a color that is a shade of green. It is light and bright, with a faint bluish cast. The name comes from the color of the gemstone emerald. 

Emerhald – Echeveria, Eucaliptus Seeded

Grayed Jade – Dusty Miller, Kochia, Brunia, Echeveria  and Lambs Ear, Tillandsias

Tender Shoots – Amaranths , Coxcomb Green, Bells of Ireland

Dusk Blue – Delphinium Hybrid Light Blue, Hydrangea Light Blue

Emerald is such a bright color, but the good part of this color it’s versatile for any seasons!   

Look what a beautiful color pallets we found on Colour Lovers . We divided them by seasons for your convenience. Feel free to mix and match different seasons and colors.

Emerald color pallets Emerald color pallets

Valerie McNichols created an amazing emerald tones ribbon bowls.  It’s very easy to make, but it has such unique view of all arrangement. Should we tell you that there is thousands of ways to shape your ribbon vases? Turn on your imagination!

Pennock    Pennock

Ribbons: Teal, Aqua, Jade, Seafoam, Emerald, Mint, Hunter, Celadon, Christmass Green, New Moss and Neon Green
Flowers: Silver Brunia, Dear Moss, Green Spider Mums,White Heather, Branches Pepperberry, Laurel, Dianthus









Bind wire Green, Barked wire Basil, Preserved Reindeer Moss, Butterfly

A green monochrome photo shoot shows  the wide variety of emerald color. The colors from pale to deep dark were just made for each other.  Look at this inspirational flower arrangement we found on Pinterest:

We hope, this article about magical and brilliant Emerald color was inspiration for you.
Please share your thoughts and pictures about emerald flower arrangement.

We’re looking forward to hearing what you think!

Study Identifies Floral Purchasing Barriers


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man_buying_flowersThe FMRF is now conducting a study to provide new data about the barriers to and motivations for purchasing flowers. The study focuses on consumers who have not purchased fresh flowers in the past 12 months and will provide insight about what could capture new customers.

“As a result of this study, we expect industry members to build some concise marketing strategies to increase the use of flowers in their markets,” Gabriel Becerra, FMRF committee member and president of Golden Flowers, said. “We are happy to see funds being invested in marketing research that will benefit our donors and the floral industry in general.”

The study will analyze data from 1,500 adults, ages 18 to 60 who currently live in the U.S.

Objectives of the research include:

  • Identifying the demographics of non-flower purchasers,
  • Examining transactional factors like purchase channel and amount spent,
  • Determining why consumers choose non-floral gifts instead of flowers and
  • Proposing strategies to convert non-flower buyers into flower buyers.

The results of the study will be released at the American Floral Endowment’s (AFE) annual fundraising dinner on September 19, held in conjunction with the Society of American Florists’ (SAF) annual convention in Phoenix.

Past FMRF projects, like the Social Media Guide for Floral Retailers and Wholesalers and the Consumer Preferences Study for Flowers as Gifts are available online now for free by creating an account.


Boutonniere and Corsage Magnets


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Boutonniere and Corsage MagnetsCorrectly pinning a boutonniere is a trick that confounds most people. Corsage magnets will solve this problem like a shot. Using magnets provide the following benefits:

  •   No pins
  •   No holes
  •   No damage to even the finest fabrics
  •   No pin pricks
  •   Secure holding

Corsage Magnets with wire from Stemsons
Lomey Corsage Magnets from Oasis Floral Products.

At Pennock Floral Tri-State, we have two types of Corsage Magnets:
1. Corsage Magnets with wire from Stemsons. Contents 5 sets per box
Simply wrap super magnet with wire around stems and cover with floral tape. Slip other magnet under dress fabric or lapel. Corsage or boutonniere snaps in place.

2. Lomey Corsage Magnets from Oasis Floral Products. Contents 12 sets per box.
Slide the thin metal disk off the top of the magnet. Put Oasis Floral Adhesive on the metal disk and place on the foundation of your corsage. If wiring and taping, place the disk inside the tape. When your design is complete, place the magnet on the back of the corsage where it comes into contact with the metal disk inside.

As you may see, using corsage magnets is easy. And let’s not forget the best part – no more pricking your fingers either! Who hasn’t hurt themselves or someone else using traditional floral pins?

WARNING: Since magnets can interfere with medical implants, such as a heart pacemaker or other electronic equipment, please make your customers aware.

Magnet trick:

When flowers are placed in water, they tend to float and you need some kind of sinker to submerge or suspend them in the water. You can position a flower under water by using a magnet. Glue the thin side of a corsage magnet to the back of the flower head and place the powerful thicker half outside the vase. This will not only sink the flowers, but it will also make it easy to move the magnet and position each flower to sit exactly where you want it.
Source of magnet trick: